Every girls deserves the opportunity to fulfill her potential and the
support to make it happen, and that's the goal of Girls Inc.of Greater Philadelphia & Southern New Jersey.

This 30-year old, Philadelphia nonprofit group provides mentoring, education and life-skills programming to inspire all girls to be strong, smart and bold. It is an affiliate of the national Girls Inc. organization
that is based in New York City.

Challenge:  The organization welcomed new Chief Executive Officer Jan R. Figuiera early in 2006 after a distinguished social service career in New York.  Jan's goal was to become familiar with the Philadelphia business community and she wanted to increase the awareness of the group with them and the general public.

Building Blocks:  Hawkins + Company used an aggressive media outreach campaign to place stories about Girls Inc. and secure media interview opportunities for CEO Figueira and other staff and board memebers. To support the group's annual, major fundraising breakfast, Hawkins + Company developed and placed media materials and created a microsite at www.foundersbreakfast.org.

Results:  CEO Figueira appeared on TV programs Speak Up!, Comcast Newsmakers and others to promote the group and its mission.  Numerous newspaper articles, including a profile of CEO Figueira, were secured.  The microsite created for the Fifth Annual Founders' Strong, Smart and Bold Breakfast resulted in several thousand visits which increased ticket sales and both invited and supported corporate sponsor participaiton.

Visit the Girls Inc. of Greater Philadelphia and New Jersey website.

Inspiring All Girls to be Strong, Smart and Bold